After Completing This Course You Will Be Able To
Navigate advanced configuration settings inside Google Analytics
Know the difference between advanced analytics and basic reporting
Get clean data into your website analytics
Set up and track conversions using goals and e-commerce in Google Analytics
Have all of your traffic sources grouped together by setting up channel groupings
Narrow down your data using advanced segments
Set up Google Search Console and understand Search Engine Optimization reports
Measure your content engagement using advanced techniques and configurations
About This Course
While you might know how to access data and detailed reports with Google Analytics (GA), you also need to make sure that you can trust the data that is coming into your GA account so that you can make informed, strategic decisions.
Go beyond that basics and navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, using advanced segments to narrow your target audience, working with demographics and benchmarking reports and advanced campaign tracking.
You’ll also learn how to supplement your GA data with third party information such as demographics from DoubleClick and benchmarks from other GA Users and how to set up and use Google Search Console for SEO reports.
What You Will Learn
How to set up goals using events and how to set up event funnel reports
How to track your site’s load speed and adjust the site speed sample rate
How to set up site search and understand event tracking and content groupings
How to define whether data is clean or dirty and ensure that your data remains clean
How to customize what you see in GA to fit the objectives of your marketing program
How to set up and work with demographics and benchmarking reports
The ins and outs of campaign tracking, Google AdWords and channel groupings
Where to find organic SEO reports and how to navigate the limitations we have on data
Why Learn With Jeff Sauer?
Renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.
Who Is This Course For?
Digital Marketers wanting to improve campaigns with data-driven insights
Product managers needing reliable data to ensure ROI and customer satisfaction
Web programmers, designers, front end and full stack developers looking to diversify their skillset
Marketing managers looking to understand data for enhanced campaign strategies
Anyone wanting to start a career in analytics
People who have completed Jeff’s Google Analytics Fundamentals course
Basic Google Analytics Knowledge
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion