After Completing This Course You Will Be Able To
Calculate and measure conversion rate for a website using data from tools such as Google Analytics
Set conversion rate goals that will ensure you meet your business objectives
Remove friction from your marketing funnel
Use 3 ways to leverage encapsulation and optimize your landing pages
Plan and implement professional A/B testing methods
Measure and improve on your site speed and streamline your checkout process
Assess and improve on your site’s accessibility using expert techniques
Measure your results by calculating statistical significance
About This Course
With the ability to make more money from the traffic you're already getting to your site without having to find new pockets of customers or spend any more money on advertising, conversion rate optimization (CRO) is one of the best-kept secrets to driving revenue for your business.
Your conversion rates help you know whether your site is really generating revenue for your business and knowing your numbers can help you extract more value from the traffic you're already getting.
Packed with over 50 real-world examples, this course will give you the skills you need to turn a website into a click-driving, sales-generating conversion machine. You’ll learn what makes a website or landing page effective at driving action and how to implement these tactics to grow a business. By the end of this course, you’ll be able to calculate your conversion rates, remove friction from your funnel, optimize your pages, perform A/B testing and measure your results.
What You Will Learn
3 key tactics that will improve a site’s conversion rates
How to use both your own and benchmark data to calculate a site's conversion rate goal
Key design principles and psychological tactics that make for a high-converting landing page
How to use benchmarking to compare your site's performance to that of your industry
How to calculate valuable metrics like Average Order Value and Revenue Target
Key strategies for removing friction from your marketing funnel
The difference between a homepage and a landing page
How to create urgency and scarcity in your landing pages
Why Learn With Rita Cidre?
Renowned marketer, designer and storyteller with 10+ years of experience. Rita is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.
Who Is This Course For?
SEO specialists wanting to expand their expertise into CRO
Anyone wanting to start a professional career in CRO
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
Anyone who owns, manages or is interested in running a website
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion