After Completing This Course You Will Be Able To
Identify your preferred audience and select the most effective content types for your needs
Select the right social networks for an international strategy.
Create content that stands out and promote your content with proven techniques and strategies
Manage a detailed content calendar for your social media posts.
Evaluate an influencers brand and select the right influencers for your content marketing campaigns
Accurately monitor the engagement on your social media posts.
About This Course
Level up your content marketing by adding a social dimension to your strategy. In this course, you’ll learn everything you need to conceptualize and implement an expert content marketing strategy for your social media platforms. From identifying your audience and selecting the best social networks for your brand to managing your content calendar, teaming up with influencers and monitoring your engagement, the proven techniques and real-world examples in this course will take you from social media newbie to creating a powerful social presence for your brand.
This course was created by Madecraft. We are pleased to offer this course in our library.
What You Will Learn
How to find the right platform for advertising your content by matching platform features with your company's needs
How to create a buzz for the content you're publishing and drive a sharing strategy for your social content
How to identify if advertising content has the optimal ROI for your needs
How to identify the proper tone for your social media content
How to increase the amount of user-generated content you're publishing.
How to use YouTube to reach a larger audience and effectively market your content on LinkedIn
Why Learn With Colleen Jones?
Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses.
Who Is This Course For?
Business owners wanting to add social media to their content marketing strategies
Entrepreneurs wanting to enhance their social media content marketing strategy
Content marketers looking to enhance their social media strategy and implementation skills
Social media managers wanting to target the right audiences and enhance their content marketing skills
Anyone wanting to start a professional career in social media content marketing
Digital nomads wanting to learn a skill that they can do from anywhere in the world
All levels of experience
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion